ATTORNEY ADVERTISING AGREEMENT

1. Advertising Services

Attorney Billboard Directory provides digital advertising and directory-listing services for participating attorneys and law firms.

Depending on the applicable Order Form, the services may include:

• creation or formatting of a digital billboard;
• publication of the billboard within the directory;
• display of Advertiser-provided contact information;
• links to Advertiser’s website, telephone number, social-media pages, maps, or other destinations;
• reasonable billboard updates;
• hosting and technical maintenance; and
• other advertising services expressly identified in the Order Form.

Advertiser is purchasing advertising services and directory space only.

2. No Leads, Referrals, Clients, or Results Guaranteed

ATTORNEY BILLBOARD DIRECTORY DOES NOT GUARANTEE ANY ADVERTISING RESULT.

Advertiser acknowledges that Company has not promised, represented, warranted, or guaranteed any minimum or particular number of:

• billboard displays or impressions;
• website visitors;
• page views;
• clicks;
• telephone calls;
• emails;
• text messages;
• form submissions;
• social-media visits;
• inquiries;
• consultations;
• prospective clients;
• signed clients;
• retained matters;
• cases;
• settlements;
• verdicts;
• fees;
• revenue;
• profits;
• search-engine rankings;
• conversions; or
• return on investment.

Advertiser is not purchasing leads, referrals, prospective clients, clients, cases, legal matters, or revenue.

The absence of traffic, calls, clicks, inquiries, consultations, clients, or other results does not constitute a breach of this Agreement.

3. Advertising Directory Only

Attorney Billboard Directory is an advertising platform and visual directory. It is not:

• a law firm;
• a lawyer-referral service;
• a legal matching service;
• a legal-advice provider;
• an attorney-rating organization;
• a ranking service;
• a guarantor of any attorney’s qualifications;
• an agent of Advertiser; or
• a party to any attorney-client relationship.

Visitors independently decide whether to view, contact, consult, or retain an advertiser.

Company does not recommend, select, endorse, rank, screen, or refer visitors to any particular attorney or law firm merely because that attorney or firm appears in the directory.

4. No Guaranteed Position or Display Frequency

Advertiser acknowledges that billboard position, order, visibility, prominence, frequency, and placement are not fixed or guaranteed.

Billboards may be:

• shuffled;
• randomized;
• alphabetized;
• filtered;
• rotated;
• paginated;
• grouped by practice area;
• grouped by location;
• grouped by language;
• reordered by users;
• reorganized for technical or design purposes; or
• displayed differently across browsers, devices, sessions, pages, and visitors.

Advertiser is not guaranteed:

• first-page placement;
• top-of-page placement;
• a particular numbered position;
• equal positioning with another advertiser;
• equal impressions or exposure;
• continuous display;
• display during every visit;
• inclusion in every search result;
• placement beside or apart from any particular advertiser; or
• any minimum percentage of directory traffic.

The Shuffle function is a browsing feature only. It does not guarantee equal rotation, equal display frequency, equal traffic, or priority placement.

5. No Exclusivity

Unless Company signs a separate written exclusivity agreement, all advertising is nonexclusive.

Competing attorneys and law firms may advertise:

• in the same practice area;
• in the same city, county, state, or region;
• on the same page;
• immediately above or below Advertiser;
• within the same search results; or
• through similar billboard designs or advertising features.

Advertiser receives no protected territory, category, keyword, practice area, language, or market.

6. Order Forms and Promotional Offers

The specific price, initial term, billing frequency, included services, and any promotional conditions will be stated in an Order Form, checkout page, invoice, or other written purchase confirmation accepted by Advertiser.

The Order Form is incorporated into this Agreement.

If a conflict exists between this Agreement and an Order Form:

1. the Order Form controls only regarding price, payment schedule, initial advertising term, and specifically identified services; and
2. this Agreement controls regarding all other matters.

Promotional pricing is available only under the conditions stated in the applicable offer and Order Form.

Company may offer different prices, discounts, terms, or benefits to different advertisers without creating an obligation to offer the same terms to anyone else.

7. Founding Member Offers

Company may offer a limited Founding Member advertising package through a private invitation, promotional email, Order Form, or checkout link.

Unless the applicable Order Form expressly states otherwise:

• Founding Member status is not a lifetime advertising commitment;
• the advertising period lasts only for the term stated in the Order Form;
• the promotion is nontransferable;
• payment must be received before a place is reserved;
• participation remains subject to this Agreement;
• Company may decline advertising that does not meet its standards;
• no advertising result or position is guaranteed; and
• renewal after the promotional term requires a new agreement or renewal at the rate then offered by Company.

The availability of a Founding Member offer is not guaranteed until Company receives completed acceptance and payment.

8. Annual Advertising and Automatic Renewal

When the Order Form identifies an annual recurring plan, the initial advertising term is one year.

Unless canceled in accordance with this Agreement, the plan automatically renews for successive one-year periods, and the authorized payment method will be charged the annual price disclosed at enrollment.

For a plan sold at $995 per year, the Order Form may state:

Automatic-renewal terms should be displayed clearly before payment, separately accepted, included in a retained acknowledgment, and paired with an accessible cancellation method. California’s current automatic-renewal statute contains requirements concerning clear disclosure, affirmative consent, retention of consent records, renewal reminders, and online cancellation for covered transactions entered into, amended, or extended on or after July 1, 2025.

9. Cancellation of Annual Renewal

Advertiser may cancel a future annual renewal by using the cancellation method stated in the Order Form or billing acknowledgment.

Cancellation stops future renewals but does not ordinarily produce a prorated refund for an advertising period that has already begun.

Company will continue providing the purchased advertising services through the end of the paid term unless:

• Advertiser requests earlier removal;
• Advertiser violates this Agreement;
• continued publication presents a legal, ethical, security, reputational, or operational concern; or
• the parties agree otherwise in writing.

Removal requested by Advertiser does not automatically create a refund.

10. Thirty-Day Refund Request

A first-time advertiser may request a refund within thirty calendar days after its billboard is first publicly published, provided the applicable Order Form does not state a different refund policy.

The request must be submitted in writing to support@attorneybillboarddirectory.com before the thirty-day period expires.

Unless otherwise stated in the Order Form:

• the refund applies only to the advertising fee actually paid;
• the billboard will be removed after the refund is processed;
• third-party charges are nonrefundable;
• chargeback costs are nonrefundable;
• excessive custom work or separately priced design services may be nonrefundable when disclosed before purchase;
• the refund is limited to one refund per advertiser, firm, affiliated entity, ownership group, or substantially similar advertising account; and
• an advertiser receiving a refund may lose promotional or Founding Member eligibility.

After the refund period expires, payments are nonrefundable except where required by law or expressly agreed in writing by Company.

A lack of calls, clicks, traffic, inquiries, clients, cases, or revenue does not extend the refund period.

11. Advertiser Content and Responsibility

Advertiser is solely responsible for every statement, representation, image, credential, claim, offer, testimonial, result, photograph, logo, trademark, telephone number, website, social-media link, practice area, office address, language, consultation statement, and other item included in its advertisement.

Advertiser represents and warrants that:

1. all submitted information is truthful, accurate, current, and not misleading;
2. Advertiser is authorized to advertise the identified attorney or law firm;
3. each identified attorney holds all licenses required for the jurisdictions and services represented;
4. Advertiser has all necessary rights and permissions for submitted content;
5. the advertisement complies with applicable laws, regulations, professional-conduct rules, and bar advertising rules;
6. testimonials, endorsements, results, comparisons, and claims are properly substantiated and accompanied by required disclaimers;
7. Advertiser will promptly report material changes affecting the accuracy of the advertisement; and
8. publication will not infringe intellectual-property, publicity, privacy, contractual, or other rights.

12. Advertiser’s Independent Ethics Obligations

Advertiser remains solely responsible for determining whether its advertisement complies with the professional-conduct and advertising rules of every jurisdiction in which the advertisement may be viewed or considered directed.

Company does not provide legal or ethics advice to Advertiser.

Designing, reviewing, formatting, editing, accepting, or publishing an advertisement does not mean Company has:

• verified the advertiser’s license;
• confirmed the truth of any claim;
• approved the advertisement under any bar rule;
• provided a legal opinion;
• guaranteed compliance;
• endorsed the advertiser; or
• assumed responsibility for the advertiser’s content.

Advertiser should obtain its own professional review when necessary.

13. License to Use Submitted Materials

Advertiser grants Company a nonexclusive, worldwide, royalty-free license during the advertising term to use, reproduce, format, resize, crop, adapt, display, distribute, and publish the materials supplied or approved by Advertiser as reasonably necessary to provide and promote the advertising services.

This license includes the right to display the billboard:

• on the directory;
• in directory search results;
• in Company-controlled social media;
• in demonstrations of the platform;
• in promotional materials showing participating advertisers; and
• in screenshots or samples of the directory.

Company does not acquire ownership of Advertiser’s underlying trademarks or original materials.

14. Billboard Design and Revisions

Company may create or format a billboard using information and materials supplied by Advertiser.

Unless the Order Form states otherwise:

• Advertiser receives up to 2 reasonable revision rounds before publication;
• additional or substantial revisions may require additional fees;
• delays in providing materials or approval may delay publication;
• Advertiser is responsible for reviewing all content before approval;
• publication or written approval constitutes acceptance of the design; and
• Company is not responsible for errors that Advertiser approved or failed to identify during review.

Company retains ownership of its templates, layouts, platform technology, design systems, code, and reusable creative elements.

15. Right to Reject, Modify, Suspend, or Remove

Company may reject, request revisions to, suspend, limit, reposition, or remove an advertisement when Company reasonably believes that the advertisement or Advertiser:

• violates this Agreement;
• contains inaccurate or misleading information;
• violates applicable law or professional rules;
• infringes another party’s rights;
• presents a security or technical risk;
• is offensive, deceptive, defamatory, or harmful;
• creates risk to users or Company;
• is associated with fraud, abuse, chargebacks, or misconduct;
• has failed to make required payment;
• is no longer licensed or authorized to practice;
• damages or may damage the integrity or reputation of the directory; or
• is otherwise unsuitable for publication.

Company may take immediate action without advance notice when reasonably necessary.

Removal for Advertiser’s breach does not create a right to a refund.

16. Platform Availability

Company does not guarantee uninterrupted, error-free, secure, or continuous availability.

The directory may be unavailable or function differently because of:

• maintenance;
• updates;
• hosting problems;
• internet or telecommunications failures;
• software errors;
• browser behavior;
• cyberattacks;
• third-party platforms;
• search-engine actions;
• force-majeure events; or
• circumstances outside Company’s reasonable control.

Temporary interruption, delayed publication, altered display, or technical malfunction does not guarantee a refund or constitute a failure to provide advertising services.

Company may use commercially reasonable efforts to address material technical issues.

17. Third-Party Links and Communications

Company may display links, telephone numbers, maps, websites, social-media profiles, or other destinations supplied by Advertiser.

Company is not responsible for:

• third-party websites or services;
• the availability or security of external links;
• communications between visitors and Advertiser;
• representations made by Advertiser;
• legal services provided by Advertiser;
• conflicts checks;
• intake procedures;
• attorney-client relationships;
• fees or billing;
• case handling; or
• any visitor’s decision to contact or retain Advertiser.

18. Disclaimer of Warranties

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.”

COMPANY DISCLAIMS ALL EXPRESS, IMPLIED, AND STATUTORY WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AVAILABILITY, TRAFFIC, PERFORMANCE, CONVERSION, AND BUSINESS RESULTS.

NO STATEMENT BY A SALESPERSON, CONTRACTOR, EMPLOYEE, EMAIL, WEBSITE, PRESENTATION, OR OTHER COMMUNICATION CREATES A GUARANTEE UNLESS IT IS EXPRESSLY INCLUDED IN A WRITTEN AGREEMENT SIGNED BY AN AUTHORIZED OFFICER OF COMPANY.

19. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, COMPANY AND ITS OWNERS, OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, AFFILIATES, LICENSORS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR:

• LOST PROFITS;
• LOST REVENUE;
• LOST CLIENTS;
• LOST CASES;
• LOST OPPORTUNITIES;
• REPUTATIONAL HARM;
• BUSINESS INTERRUPTION;
• LOSS OF DATA;
• INDIRECT DAMAGES;
• INCIDENTAL DAMAGES;
• CONSEQUENTIAL DAMAGES;
• SPECIAL DAMAGES;
• EXEMPLARY DAMAGES; OR
• PUNITIVE DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, COMPANY’S TOTAL AGGREGATE LIABILITY ARISING FROM OR RELATED TO AN ADVERTISER, AN ORDER FORM, OR THIS AGREEMENT WILL NOT EXCEED THE AMOUNT ACTUALLY PAID BY THAT ADVERTISER TO COMPANY DURING THE TWELVE MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

These limitations apply regardless of the legal theory asserted and even when Company was advised that damages were possible.

20. Indemnification

Advertiser will defend, indemnify, and hold harmless Company, Online Platforms Inc., and their owners, officers, directors, employees, contractors, affiliates, licensors, and service providers from claims, demands, investigations, proceedings, losses, liabilities, judgments, settlements, penalties, damages, and reasonable attorneys’ fees arising out of or relating to:

• Advertiser’s content;
• false or misleading statements;
• alleged professional misconduct;
• violations of attorney-advertising rules;
• Advertiser’s legal services;
• communications with visitors;
• attorney-client relationships;
• intellectual-property infringement;
• privacy or publicity violations;
• failure to obtain consent;
• violation of applicable law;
• Advertiser’s breach of this Agreement; or
• negligence or misconduct by Advertiser or its personnel.

Company may control the defense of a covered claim using counsel of its choosing. Advertiser may not settle a claim imposing liability, admission, payment, or obligation on Company without Company’s prior written consent.

21. Informal Dispute Resolution

Before initiating arbitration, a party must send written notice describing:

• the complaining party’s name and contact information;
• the relevant advertiser account;
• the factual basis of the dispute;
• the amount claimed;
• the requested resolution; and
• supporting documentation.

Notice to Company must be sent to:

The parties will attempt in good faith to resolve the dispute for thirty days after receipt of a complete notice.

22. Binding Individual Arbitration

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHT TO GO TO COURT AND HAVE A JUDGE OR JURY DECIDE A DISPUTE.

Except for the limited exceptions stated below, every dispute, claim, or controversy arising from or relating to this Agreement, an Order Form, an advertisement, the services, billing, cancellation, communications, or the parties’ relationship will be resolved exclusively through final and binding individual arbitration.

Arbitration will be administered by JAMS under its applicable commercial arbitration rules, as modified by this Agreement.

The arbitration will:

• involve only the individual parties;
• occur in Los Angeles County, California, unless the parties agree to remote proceedings or another location;
• be conducted by one neutral arbitrator;
• permit relief available on an individual claim under applicable law; and
• result in a written, binding award.

The Federal Arbitration Act governs the interpretation and enforcement of this arbitration provision. Written arbitration agreements involving commerce are generally enforceable, subject to grounds applicable to contracts generally.

Either party may bring an eligible individual claim in small-claims court. Either party may seek temporary injunctive relief in court to protect intellectual property, confidential information, account security, or platform access pending arbitration.

23. Class, Collective, and Representative Action Waiver

TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY AGREES TO BRING CLAIMS ONLY IN ITS INDIVIDUAL CAPACITY.

NEITHER PARTY MAY PARTICIPATE AS A PLAINTIFF, CLAIMANT, OR CLASS MEMBER IN A:

• CLASS ACTION;
• COLLECTIVE ACTION;
• CONSOLIDATED ACTION;
• COORDINATED ACTION;
• MASS ACTION;
• PRIVATE ATTORNEY GENERAL ACTION; OR
• REPRESENTATIVE PROCEEDING.

The arbitrator may not combine claims involving different advertisers without the written consent of all parties.

24. Arbitration Fees and Compliance

Each party will pay arbitration fees as required by applicable law, the administrator’s rules, and the arbitrator’s orders.

Company must calendar and promptly pay every arbitration invoice for which it is responsible. Under California law, failure by a drafting party to timely pay required fees in certain consumer or employment arbitrations can constitute material breach and lead to waiver and sanctions.

Because your advertisers are law firms purchasing business advertising, the relationship will often be commercial rather than consumer. Nevertheless, strict payment and recordkeeping procedures are prudent.

25. Governing Law and Permitted Court Proceedings

This Agreement is governed by the Federal Arbitration Act and, where state law applies, the laws of the State of California, without regard to conflict-of-law principles.

Any court proceeding permitted under this Agreement must be filed exclusively in a state or federal court having jurisdiction in Los Angeles County, California.

Each party consents to personal jurisdiction and venue in those courts.

26. No Partnership, Agency, or Referral Relationship

Nothing in this Agreement creates a:

• partnership;
• joint venture;
• agency;
• employment relationship;
• franchise;
• fiduciary relationship;
• co-counsel relationship;
• fee-sharing arrangement;
• attorney-client relationship; or
• lawyer-referral relationship.

Advertiser has no authority to bind Company.

27. Assignment and Firm Changes

Advertiser may not assign or transfer this Agreement, an Order Form, a promotional rate, or Founding Member status without Company’s prior written consent.

A change in:

• firm ownership;
• legal entity;
• firm name;
• principal attorney;
• merger;
• acquisition;
• dissolution;
• license status; or
• control of the advertiser

may require a new Order Form or Company approval.

Company may assign this Agreement in connection with a merger, acquisition, restructuring, sale of assets, or transfer of the directory.

28. Electronic Communications and Signatures

Advertiser agrees to conduct transactions electronically and receive agreements, invoices, notices, renewal notices, and other communications electronically.

Electronic signatures, checkbox acceptances, and electronic records have the same effect as signed paper documents to the extent permitted by law.

Company may retain records showing:

• the accepted agreement version;
• date and time of acceptance;
• purchaser name;
• advertiser identity;
• email address;
• Order Form;
• payment record;
• renewal authorization; and
• related transaction information.

29. Notices

Notices from Company may be delivered to the email address associated with the advertiser account.

Advertiser is responsible for maintaining current contact and billing information.

Formal legal notices to Company must be sent to the address and legal email identified in Section 21.

30. Force Majeure

Company is not liable for delay, interruption, or inability to perform caused by events beyond its reasonable control, including natural disasters, fires, outages, cyberattacks, government action, labor disputes, epidemics, war, civil disorder, failures of hosting or technology providers, or internet disruption.

31. Entire Agreement

This Agreement, the accepted Order Form, and any incorporated policies constitute the entire agreement concerning the advertising services.

They replace prior or contemporaneous discussions, proposals, emails, representations, and understandings concerning the same subject.

A sales email may describe a promotional offer, but the final Order Form and this Agreement govern the transaction.

32. Amendments

No modification requested by Advertiser is binding unless contained in a writing signed by an authorized officer of Company.

Company may update this Agreement prospectively. Material changes affecting an active advertising term will be communicated as required by applicable law and will not retroactively alter a fully paid fixed-term price without Advertiser’s agreement.

33. Severability and Survival

If any provision is held invalid or unenforceable, it will be enforced to the maximum extent permitted, and the remaining provisions will remain effective.

Sections concerning payments, advertiser responsibility, intellectual property, disclaimers, liability limitations, indemnification, disputes, arbitration, and governing law survive expiration or termination.

34. Acceptance

By signing or electronically accepting the applicable Order Form, Advertiser confirms that:

1. Advertiser has read and understood this Agreement.
2. The person accepting has authority to bind Advertiser.
3. Advertiser is purchasing advertising services only.
4. No clicks, calls, leads, clients, cases, revenue, position, visibility, frequency, or results are guaranteed.
5. Advertiser accepts the binding individual arbitration provision and class-action waiver.
6. Advertiser accepts the price, term, renewal terms, and refund policy shown in the Order Form.